When we first met Lily’s Kitchen back in 2010 we were immediately captivated by their unique concept. A clear challenger brand, making wholesome, ‘organic natural pet foods for all things woofy and furry’.
Lily’s Kitchen packaging design reflects this challenger status. Bright, colourful and completely authentic. As the company was founded on ethical values we knew it would be important to offer packaging that supported this ethos. Paper-based packaging was clearly the best solution to highlight the authentic look and feel of the brand, as well as offering the eco-friendly credentials important to the brand.