When UK pet food brand Applaws embarked on their expansion into the North American market, they turned to Law Print to solve their packaging conundrum – and the US trade press are already taking notice.
Applaws have built themselves a reputation for serving the highest quality natural ingredients that deliver good health and wellbeing for pets. However, with many brands making similar claims, it can often be difficult to stand out – especially when entering a new market.
We were able to solve their problem with transparency, utilizing innovative window gussets and creative front-facing windows in the shape of each product’s main ingredient (chicken, fish, etc).
The partnership hasn’t gone unnoticed, as this week we have seen coverage in US pet trade publications Pet Age, Pet Food Industry and Pet Food Processing. We are proud to feature in these publications and look forward to being able to develop our reputation across the Atlantic.