Packaging trends: The Christmas tree is back in the attic, the house is tidy again, and the mince pies are out of date. It’s time to look towards the year ahead, and here at Law Print, we have some exciting things to look forward to. 2019 is already nearly two weeks old – what will the next 50 weeks hold for the packaging industry? We take a look at the main trends.
Well, for one, flexible packaging is getting bigger and bigger. Consumer, retail and technology trends have contributed to a gradual replacement of rigid pack formats by flexible packaging during the last decade or so. This trend is outlined in Smithers Pira’s new report – The Future of Flexible Packaging to 2022 – which values total flexible packaging sales at $219.5 billion in 2016 and forecasts growth at an annual rate of 4.3% to $282.6 billion by 2022.
Brands and retailers are seeing the real advantage of packing their products in flexible bags and pouches. It saves space, it saves costs throughout the supply chain, and in many cases it saves on materials.
Pouches, and particularly stand-up pouches, are the fastest-growing product category within flexible packaging. Pouches can be filled quicker than their traditional rigid counterparts, which appeals to companies facing a growing need to reduce the time to market for even the most basic commodity items, a trend that is placing pressure on packer fillers to meet increasingly tight delivery schedules cost effectively.
In April last year, some 40 big businesses – including Tesco, Sainsbury’s, Morrisons, Aldi, Lidl and Waitrose – signed up to support the UK Plastics Pact, an industry-wide initiative which aims to ensure all plastic packaging can be reused, recycled or composted by 2025.
The pact is not just lip service – many of the retailers involved have already started to roll out initiatives to improve their sustainability. These include removing black plastic trays from their own products, with Aldi being one of the companies taking the lead.
In the coming months, we can expect to see these retailers – and perhaps more – continue moving towards recyclable plastic packaging.
With 2019 comes the launch of Law Print’s Ready 2 Recycle products – a truly ahead-of-the-curve range of recyclable plastic packaging solutions that will tick all the right boxes for many brands. We expect them to be a big part of 2019 for many brands. You can read more about them in our blog series here.
Packaging is, of course, an essential weapon in a company’s battle to develop brand awareness. It is seen by customers as an extension of the product itself, with design communicating the most important brand values.
This is all in line with Law Print’s motto: “Good packaging protects your product; great packaging protects your brand.” Our innovative new Ready 2 Recycle range, as well as being recyclable, still allows for the highest-quality rotogravure printing, and is available in pouch and quad seal formats, as well as the latest flat bottom, thanks to special heat-resistant mono material structures. Truly exciting times ahead!
For more information, contact our sales team today.