New product releases utilising stand up flexible packaging have surged by 30% from 2012 – 2015. As the modern consumer demands on the go, convenience driven products packaging has had to adapt by improving portability.
The millennial shopper, in particular, has grown accustomed to flexible solutions. As this demographic represents around a quarter of the population it would be foolish to ignore their preference in your confectionery packaging.
Flexible packaging offers an array of printing techniques to enhance the packaging designs of confectionery products. These include glossy & matt finishes, textured effect varnish, spot varnishes, pearlescent & metallic inks, clear and frosted windows. Even the inner metallised film can show through a design’s artwork to create a premium metallic look.
Pouches and flat bottom bags can be made with a wide range of features to improve packaging aesthetically and also add value to your product; such as rounded corners and euro slots to create great POS appeal.
Multiple layers of film used in flexible plastic laminates create the perfect barrier to protect sweets, chocolate and other confectionery products during transportation. Not only does the lamination offer protection but also preserves freshness, keeping your treats in great condition upon opening.
For confectionery brands looking to capture the multi-serve trend, stand-up pouches and flat bottom bags can include easy open tear notches and laser scoring to improve accessibility. Other value-added features include press to close zippers and Aplix / Velcro mechanisms to encourage re-use and help to preserve freshness.
Introducing flexible packaging can be a great way to lower costs, reduce your carbon footprint and waste as well as improving the overall shelf presence.