AATU Rebrand

As a long-standing partner to IPN, we were excited to be entrusted with the task of supplying the redesigned AATU pet food packaging. This project provided Law Print with an opportunity to help refresh and elevate the packaging while moving away from the inherited design that had come with the original acquisition.

The AATU brand, known for its premium positioning in the pet food market, required a packaging revamp that maintained consistency while enhancing the luxury feel of the range. The previous packaging had suffered from visual inconsistencies, which compromised its ability to convey the high-quality status of the brand.

The challenge was to bring cohesion to the design while incorporating visual elements that would resonate with AATU’s sophisticated market audience.

What did we do?

From the outset, we prioritised consistency as the foundation of the redesign. The packaging needed to stand out on the shelf while also maintaining a clear, premium image for the brand.

The most technically demanding aspects of the project involved translating subtle tones in the new illustrations and achieving the eye-catching metallic shine that was essential for the packaging’s visual impact. These elements required a deep understanding of materials, inks, and production processes to ensure accurate and consistent reproduction.

To achieve the desired results, we worked closely with the IPN marketing team to align on design goals and ensure seamless communication throughout the process. Our technical expertise came into play during production, where we worked hands-on at the factory. This allowed us to make real-time adjustments, ensuring the design was optimised for flawless reproduction, and addressing any intricate challenges as they arose.

Objectives:

1. Create Consistency: Resolve the visual inconsistencies across the previous packaging designs to create a more unified look

2. Enhance Premium Appeal: Elevate the overall aesthetic of the packaging to reflect AATU’s premium position in the market

3. Overcome Technical Challenges: Manage the complexity of incorporating subtle illustration tones and a striking metallic shine into the packaging

Partner with a Packaging Expert Who Knows Your Industry Inside Out

With years of hands-on experience in the pet food sector, we understand the unique demands, trends, and consumer expectations that shape your market. From eye-catching designs that stand out on shelves to technically sound solutions that preserve product quality and integrity, we deliver packaging that does more than just look good — it performs.

By choosing us as your packaging partner, you’re tapping into deep industry knowledge, proven expertise, and a team committed to helping your brand grow. Let’s create packaging that connects with pet owners and sets your product apart!