One of the biggest trends in food and pet food for 2018 is complete transparency and brands are spotting the potential to demonstrate this through packaging. Whether it be clearer information on processes, sourcing and ingredients or a shift to more sustainable materials, packaging can be a great tool to build trust with the consumer.
Having worked with MPM Products on several projects, the team set us a new challenge this year to supply packaging lines for their U.S. expansion.
Applaws pet food pride themselves on the highest quality natural ingredients that deliver good health and wellbeing for pets. With many pet food company’s using high quality, natural claims, it can be difficult for consumers to decipher who and what to believe. High profile product recalls by some of the most well-known brands in the world have made consumers far less trusting than previously.