Barking Heads Dog Food

Barking Heads have always prioritised the health and well-being of pets. Their commitment to quality and transparency has earned them a loyal customer base, but the brand recognised that their sustainability efforts needed further enhancement, particularly regarding their packaging.

This is where Law Print came into play. The new Barking Heads brand owner reached out to our sales team, who guided them through a comprehensive process—from complete review of the current packaging to finalising the updated pack formats. Our expertise ensured that every aspect of the packaging met their high standards without sacrificing quality and sustainability.

Understanding the growing consumer demand for eco-friendly solutions, Barking Heads had already aligned their packaging with their core values. We helped them to step up the recyclable mono material bags even further, by upgrading the print process from Hybrid to Rotogravure and ensuring exact colour matching.

What did we do?

The bags are crafted from a mono material MDOPE / LLDPE structure, providing robust sustainable credentials that perfectly align with Barking Heads’ brand ethos. The packaging solution maintains the product’s quality and integrity and enhances its on-shelf appeal, making it an attractive choice for environmentally-conscious consumers.

An essential aspect of this relaunch was ensuring that all the colours would be re-adjusted to be as intended in the original artwork files, but had gradually been poorly reprinted. Moving away from the Hybrid printing process, Law Print chose to print the bags in Rotogravure and used its expertise in colour management to make sure that the whole range was now uniform and consistent across same variants in different sizes.

Through our collaboration with both their marketing and commercial teams, Law Print has put the Barking Heads range back on track and it has now re-gained a significant competitive edge in the pet food market. Their new packaging seamlessly combines functionality, aesthetics, and sustainability—a unique blend, that differentiates them from their competitors. The new recyclable Flat Bottom & Quad Seal bags not only reflect the brand’s commitment to pet health and environmental factors but also set a new benchmark in the premium high meat content dog food sector.

IPN faced a challenge that is increasingly common among companies that come to us for advice: how to enhance the Barking Heads sustainable packaging without compromising on its visual appeal or functionality. Law Print are experts in pet food packaging, and our Ready2Recycle range is the solution. There is no need to compromise on anything when it comes to printing on mono material packaging. 

By actively listening to customer feedback and collaborating closely with us at Law Print, Barking Heads successfully reached its goal of improving the aesthetics of its sustainable packaging. This initiative has not only boosted the brand’s image but also provided a competitive advantage in the market. Their new packaging solution stands as a testament to their dedication to disrupting the pet food industry, setting a new standard for pet food packaging, and demonstrating the impactful results of prioritising both sustainability and quality in product design.