The Challenge: Maintaining Brand Integrity During a Print Process Change

While the packaging structure itself was proven, the print process presented a more complex challenge. Boost’s visual identity is highly distinctive, with colour forming a critical part of the brand’s recognition and shelf impact. Historically, the packaging had been produced using digital print technology. Moving production to rotogravure offered significant advantages in terms of consistency, efficiency and scalability, but it also introduced the challenge of reproducing the brand’s colours accurately within a different print process.

Complicating matters further, colour variation across previous digitally printed production runs meant there was no single, clearly defined colour standard. Determining what represented the ‘correct’ Boost brand colours required careful evaluation and collaboration. For a premium retail brand, even subtle colour differences can affect brand recognition and consumer perception, making colour accuracy a critical success factor for the project.

The Solution: Precision Colour Management and Rotogravure Expertise

Law Print & Packaging worked closely with both Boost and IFD to manage the transition from digital print to rotogravure while preserving the integrity of the brand. The project involved detailed colour assessment, extensive proofing and press optimisation to establish accurate and repeatable colour standards. By combining technical expertise with a thorough understanding of the brand’s requirements, Law Print was able to identify the most appropriate colour targets and translate them successfully into the rotogravure process.

Throughout development, particular attention was given to maintaining the vibrancy and character of the original design while taking advantage of the superior consistency and print quality that rotogravure offers. The result was a refined packaging solution that not only met the expectations of the Boost team but also delivered a more controlled and repeatable production outcome.

The Results

The completed Dog & Cat Kibble Plus packaging successfully combines premium visual appeal with the production benefits of rotogravure printing.

Key outcomes included:

• Improved colour consistency across production runs
• Enhanced print quality and shelf presence
• A seamless transition from digital to rotogravure production
• Reliable compatibility with IFD’s packing operations
• A scalable solution capable of supporting future growth
• Stronger brand consistency across the product range

The finished packs reflect the premium quality of the Boost product offering while ensuring consumers receive a consistent brand experience every time they purchase.

Conclusion

This project demonstrates the value of combining technical print expertise with close collaboration across the supply chain. By working in partnership with Boost Pet Food and IFD, Law Print & Packaging successfully delivered a packaging solution that preserved the integrity of a well-established premium brand while unlocking the quality and consistency advantages of rotogravure printing.

The result is packaging that not only looks exceptional on shelf but also supports efficient production, retail growth and long-term brand success—helping Boost continue its mission of providing better nutrition for pets and peace of mind for their owners.