It is always a pleasure to play an essential part in a brand’s development and growth, Brambles moving to a plastic bag was a big step forward in their sustainability ethos and being able to have a three-way open dialogue between customer, packer and packaging supplier was vital in ensuring the transition went smoothly. I’m excited by Brambles’ growth as a company and look forward to working on their next project.
Law Print was tasked by Brambles Pet and Wildlife to update their current hedgehog food packaging. A few years ago, we initially provided paper bags. Brambles decided to move their Hedgehog Semi-Moist 850g food away from these paper bags into fully recyclable mono material PE bags, providing both sustainability and necessary strength.
As a result, Brambles Hedgehog semi-moist has a new home in a brilliantly designed, standout bag which dominates the shelf, is practical for use and is fully recyclable. Brambles Pet and Wildlife are passionate about wildlife and their considerable experience enables them to produce a range of quality foods that keep wild animals in tip-top condition in today’s challenging times.
Law Print had already provided a small stand-up pouch for Brambles, which we then used to colour-match with the flat bottom bag. With the striking graphics on the bag design, we used matt material printed with Rotogravure to provide a detailed, bold and colourful design which gives the bag an eye-catching shelf presence.