Law Print had already provided a small stand-up pouch for Brambles, which we then used to colour-match with the flat bottom bag. With the striking graphics on the bag design, we used matt material printed with Rotogravure to provide a detailed, bold and colourful design which gives the bag an eye-catching shelf presence.
Like many other brands, Brambles made the switch to packing their Hedgehog Food and Swan & Duck Food into versatile stand up pouches and flat bottom bags. They offer a wealth of branding space for seasonal packaging designs, and they can also accommodate different features such as zippers and easy tear notches.
Stand up pouches have certainly grown in popularity over the years. The variety of closure mechanisms combined with practical improvements to shelf-life, waste and reusability strikes the perfect balance between packaging form and function. Brambles’ new stand up pouches are the ideal size for on-the-go, allowing for easy transport and storage.
Made in our Ready2Recycle mono material PE/PE structure, the pouches and flat bottom bags also offer sustainable credentials, without compromising the quality of the packaging and brand appeal.
Seasonal packaging can feel like a daunting task, especially when it’s advisable to prepare so far in advance. However, we’re well-versed in projects that require a little planning. So if you have come across this case study and are wondering whether it’s time to get started, chances are it probably is. So give us a call and get organised.
Stand up pouches have certainly grown in popularity over the years. The variety of closure mechanisms combined with practical improvements to shelf-life, waste and reusability strikes the perfect balance between packaging form and function.
Flexible packaging is an excellent tool for businesses looking to move to more sustainable sources whilst keeping the same format and options available for their customers. Pouches can be printed with Rotogravure up to 10 colours, which was ideal for Brambles and their woodland theme.
It is always a pleasure to play an essential part in a brand’s development and growth, Brambles moving to a plastic bag was a big step forward in their sustainability ethos and being able to have a three-way open dialogue between customer, packer and packaging supplier was vital in ensuring the transition went smoothly. I’m excited by Brambles’ growth as a company and look forward to working on their next project.
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