At the time of launch, Paul said: “Burgess came to me with the idea over 18 months ago and I think I expanded on their ideas – I could see that there had to be a link between good food and affordable price and I felt that people would trust me to deliver that.”
Law Print was involved from the very early stages of the project, offering advice at pre-artwork meetings. This prompted discussions on how to get the best result from the design concept and highlight print techniques that would achieve this. We also helped to provide technical knowledge and advice to ensure everything from packaging formats to design printability was clear and worked for everyone.
This meant that lead times could be reduced, unnecessary delays and associated costs were avoided and ultimately it sped up the entire process. Flat Bottom bags improve packaging efficiencies, significantly reducing material used. They also provide great shelf presence, improving stability on shelf so the product sits how the packaging designer envisioned.