Chesters Dog Food
What did we do?
Building the Chester’s Brand on Shelf
Chester’s already has an established presence within Home Bargains’ pet food offering, spanning a variety of products for dogs. For its complete dry and moist & meaty dog food, the packaging needed to sit comfortably within that wider brand while creating a strong, recognisable proposition in the dry food aisle.
The bright blue pack immediately establishes a distinctive look, with a darker blue panel providing a bold backdrop for the product message. An orange flash highlights the Chicken & Vegetables recipe (one of the flavour variant), while the friendly dog photography and filled food bowl add appetite appeal and make the product instantly recognisable as a complete everyday food for adult dogs.
With a busy retail environment in mind, the hierarchy of information is particularly important. From the Chester’s branding and recipe variant through to nutritional benefits and pack weight, the design gives shoppers the information they need at a glance.
Packaging That Communicates More
Beyond its visual impact, the pack has an important job to do in communicating the product proposition.
The 3kg Chester’s recipe is presented as a balanced food for adult dogs, with on-pack messaging highlighting chicory root extract as a source of prebiotic FOS to support healthy digestion, alongside Vitamins A and Zinc to help support healthy skin and coat.
The front of pack also clearly communicates that the product contains no added artificial colours or flavours and no added sugar, while the UK flag and Proudly Made in the UK message add further prominence to its manufacturing credentials.
Bringing all of this information together without compromising shelf impact called for careful print management and attention to detail – ensuring strong colour reproduction, crisp typography and clarity across both the main face and side panels.
Collaboration from Packer to Print
A key part of this project has been Law Print & Packaging’s close working relationship with the food manufacturer and packer behind the product.
Our role goes beyond simply supplying printed packaging. By working collaboratively with our packing partners, we can understand the practical requirements of the packing process as well as the commercial and visual requirements of the finished product.
That relationship helps us manage projects efficiently from artwork through to production and supply, with communication at every stage. It means potential challenges can be addressed early, specifications remain consistent and the finished packaging arrives ready to perform where it matters – on the packing line and, ultimately, on the retail shelf.
For the Chester’s project, this collaborative approach enabled us to support our partner in delivering packaging for a recognisable Home Bargains pet food brand, combining the demands of high-volume retail with the quality and consistency expected from a consumer-facing product.
A Complete Packaging Solution
The Chester’s Dog Food bags are another example of what can be achieved when strong supplier relationships are combined with specialist flexible packaging knowledge.
From the bold blue branding and clear nutritional messaging to the practical demands of packing and retail, every element has a role to play in creating a finished product that looks the part and performs as required.
We’re proud to continue supporting our manufacturing and packing partners with packaging solutions that help their customers’ brands stand out on shelf – and it’s always rewarding to see another Law Print & Packaging project making its way into stores across the UK.
Need a Packaging Partner who Understands the Bigger Picture?
Whether you’re a food manufacturer, contract packer or brand owner, talk to Law Print & Packaging about how our flexible packaging expertise and collaborative approach can help take your next project from artwork to shelf.
Good packaging protects your product, great packaging protects your brand.
Contact our team today to see how we can add value to your brand.