Encore really wanted to show consumers the quality of food in every pack as the brand is big on transparency. The best way to showcase this was by adding a clear window feature.
It was integral that the bags maintained a matt finish, which is only possible by applying a spot matt varnish, rather than using a matt treated film, as this wouldn’t provide 100% clarity in the window.
Applying a matt varnish may not always be as effective as a matt treated film. However, printing rotogravure allowed us to engrave deeper cells in the printing cylinder. This meant we were able to add more varnish to the bag and achieve the non-glossy smooth finish.
We used an opaque white ink as a backing layer because we had to use a transparent PE for the window but needed the other colours to maintain boldness and depth, so as not to appear transparent.
This gave the finished packaging a premium look and feel, further reflecting the quality of the contents.
To guarantee the freshness of the product, we added a reseal zipper to help preserve the pet food long after it’s been opened. This gave Encore an added edge over competitor’s products as the closure provides the convenience consumers seek. In addition, the feature also hints that there’s a higher quality product inside, paralleling human food packaging trends.