Gem Sugar Pouches

For over 15 years, Law Print has supplied Gem Pack with paper bags for its flour and sugar products. As one of Ireland’s most recognised names in baking ingredients, Gem Pack is known for adapting to consumer trends and its latest product update was no exception. With convenience becoming a major priority in home baking, the brand decided to refresh its existing sugar line pouches.

Enter the revamped “Easy Pour” sugar pouches—a 500g flexible, user-friendly pack featuring a handy twist-cap spout. These were designed to help consumers pour the right amount of sugar without a mess or waste, making them perfect for home bakers.

Law Print was faced with a challenge, as the project had a firm deadline. Gem Pack only ordered the pouches before Christmas, aiming for a major promotional launch in February—just in time for Pancake Day celebrations. That left a tight five-week window to turn artwork into a finished product ready for delivery to their packing site in Dublin.

What did we do?

Law Print had originally supplied Gem Pack with these pouch formats, but our partnership had primarily focused on paper bags over the last five years. However, through consistent support and close collaboration, we had strengthened our relationship with their buying team and were well-positioned to step up for this fast-track relaunch.

We managed the project from start to finish, from swiftly finalising the slightly updated artwork to overseeing the rotogravure printing process. This print method allowed the colours on both the Granulated Sugar (green) and Caster Sugar (pink) pouches to come out bold, vibrant, and shelf-ready. We also ensured sufficient stock of the twist-cap spouts and kept production running smoothly to meet the tight turnaround. The pipeline delivery was made via airfreight to guarantee the pouches arrived in Ireland on time.

The main challenge throughout was not just the speed of delivery but maintaining the usual high quality and precision required—from artwork approval right through to conversion and shipment. Gem Pack needed a reliable packaging partner who could move quickly, communicate clearly, and execute flawlessly. We delivered on all fronts.

This project marks a significant milestone in our relationship with Gem Pack. Winning back the business for the sugar pouches is a reflection of the strong partnership we’ve built and our ability to respond quickly to client needs. Most importantly, it showcased our team’s dedication to doing whatever it takes to make time-sensitive launches a success—right down to the very last pour.