Happy Jackson

Law Print Pack have delivered a bold and bright collection of stand-up pouches for the latest confectionery range from Happy Jackson.

The Happy Jackson brand is recognised for their bold colourways and eye-popping design. As the team looked to redesign their confectionery range, Law Print managed the packaging supply from artwork to final delivery.

“Confectionery is just one of the latest industries to see the value in moving to flexible packaging, with innovative market disrupters launching compact formats that provide great shelf presence. The stand-up pouch offers multiple points of sale options, with a euro slot feature to hang the products or brands can simply utilise the free-standing format on the shelf.”

What did we do?

In order to create immediate impact, Happy Jackson highlighted the importance of fluorescent pantone colours in the artwork for the pouches. As graphics on screen will always differ to printed film, Law Print provided ink drawdowns as well as artwork proofs, to ensure colours reached expectation.

“Gravure printing is always the best option for vibrant designs, as you can print more lines per inch compared to flexographic. This ensures the highest quality print definition, enhancing the finished pack design. We advised Happy Jackson on new material finishes they hadn’t used before; the combination of gloss and a spot matt varnish formed a strong contrast, with the gloss allowing the fluorescent inks to really pop.”

Admittedly we all buy with our eyes, so it’s no surprise food brands, in particular, are focussing on bold, daring design and investing in more value-added features to showcase the product as best they can. The introduction of see-through windows in food packaging has been on the rise, especially for tempting purchase products like confectionery. Brands like Happy Jackson use this window feature as a way to showcase the quality of the product within, all the while enticing consumers to purchase.