Hilton Herbs Horse Feed

Hilton Herbs had already undertaken a significant transformation in its packaging by partnering with Law Print to move from plastic buckets to more eco-friendly Kraft paper bags a few years ago.

As the brand continues to grow under the Verm-X umbrella, they have returned to us for a complete brand refresh this time, taking the beautifully printed paper bags to the next level. With stronger and more vibrant colours, whilst maintaining their sustainability ethos, the updated packs proudly stand out from the crowd.

At Law Print, we always support our customers from the early days and very often we will go through different stages of their packaging journey, guiding them through changes from small content updates to a full design revamp, or a transition to new pack formats and recyclable options.

What did we do?

Hilton Herbs, founded in 1990, has built a reputation for providing natural herbal supplements for horses. The company’s story began with a horse named Ryan, whose arthritic condition prompted his owners, Tony and Hilary Self, to explore herbal solutions.

As Hilton Herbs grew, so did the need for sustainable practices in their operations. The use of plastic buckets was not only environmentally unfriendly but also increasingly observed by consumers seeking sustainable options. Hilton Herbs recognised the importance of aligning their packaging with their commitment to nature and sustainability.

In 2019, Hilton Herbs partnered with Law Print Pack to transition to Kraft paper bags. This collaboration focused on creating packaging that met both ecological and functional requirements. The new bags feature a protective inner PP film and outer Kraft paper that can be separated and recycled, allowing Hilton Herbs to eliminate over 9 tons of plastic packaging annually (source: https://www.hiltonherbs.com/pages/sustainability).

When Verm-X recently bought the Hilton Herbs business, they absolutely loved the Herballs treats, but wanted to refresh the brand. 

With a beautiful design and a streamlined approach to flavours, they came to us to produce their new-look bags. All bags meet BRC food-grade standards, making them suitable for animal feed.

The heat-sealed design ensures that the bags are fully airtight, maintaining the product’s freshness and shelf life. Law Print’s manufacturing partner, Cartotecnica Postumia, shares Hilton Herbs’ commitment to sustainability and provided a high level of service, delivering packaging within weeks of artwork approval.

The transition to Kraft paper bags has significantly reduced Hilton Herbs’ carbon footprint. By eliminating the large plastic buckets, the company believes that they are contributing to a more sustainable future, showcasing its dedication to environmental responsibility. Under new ownership by Verm-X, Hilton Herbs embraced the opportunity to refresh its branding. The updated packaging aligns with contemporary consumer expectations, showcasing the natural essence of the products. The redesign emphasises the flavours and aromas inspired by human preferences, appealing to both horse owners and their equine companions.

The new packaging has been well-received by customers, enhancing their overall experience. The sustainable materials and fresh design resonate with environmentally conscious consumers while maintaining the quality and integrity of Hilton Herbs’ products.

Hilton Herbs’ partnership with Law Print Pack exemplifies a successful transition to refreshed packaging, reflecting a commitment to sustainability and quality. By moving away from plastic buckets, Hilton Herbs not only reduced its environmental impact but also rejuvenated its brand image, positioning itself favourably in a market increasingly driven by consumer demand for sustainable practices.