Home » Kells Wholemeal Case Study
Kells excellent quality, white self-raising flour blend contains baking powder and culinary wheat flour. It’s a powerful self-raising flour blend with no added colours, flavours or preservatives.
Demand for flour has brought welcome attention as it rose to an all-time high due to the trend of ‘lockdown baking’. It felt as if the whole of the UK and Ireland had rallied together to make the most of prolonged periods at home by baking and making their own bread and cakes.
With a shortage of flour at supermarkets, many shoppers turned to traditional local mills to get their fix, helping not just the current mills but creating the need for ancient dormant mills to grind back into life.
It’s good news all round for the flour mills as demand is still high and packaging availability has recovered. So if you’re looking to break into the market – now would be an ideal time! Are you interested in how we can help you to create beautiful yet practical packaging?
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Having worked in the flour industry for years, Law Print has supplied millions of paper bags so when Kells came to us for something different, we welcomed the challenge and couldn’t be more pleased to help them expand their The Little Mill range with classic but more convenient resealable pouches. Food products do not always have to come in traditional packaging, and this shows that going against the expected can go a long way!Carole BayneSales & Marketing Director