By using printed flexible packaging, brands are able to have windows of any shape or size and can adapt this within their designs. The new King Catnip treats cleverly took this into consideration with their designs, whilst reinforcing quality and brand transparency.
After supplying King Catnip with packaging for their first product ‘loose leaves’, it was great to work for the team again to deliver a collection of cat treats in small stand up pouches.
According to the brand, loose Catnip naturally encourages play, energetic behaviour and a sense of wellbeing. As the pet food market continues to reach new heights, more niche and specialist brands offering health benefits have disrupted the status quo.