Our latest project with the first-class pet company looked to take advantage of the ever-growing dog treat market, with the launch of Little Big Paw Oven Baked Treats.
The pet treat market is one of the fastest growing areas in pet food, with increasing sales year on year. The continued humanisation of pet food and the demand for convenience from consumers has seen the introduction of smaller packaging formats such as stand up pouches and flat bottom bags that are perfect for treats and snacks.
It was clear the team at first-class pet company had spotted an opportunity with their brand Little BigPaw and embarked on a new range of paw shaped dog treats, ready in time for PATS Sandown in March 2018.
