It was great to be involved once again with the now well established McAdams range. We were working against a tight deadline but we managed to have all the bags ready to launch at PATS on time, regardless of any problems we may have faced along the way. This brand differs to the rest as its sketch-like design concept has a great effect and retains the premium image McAdams holds. It’s nice to see the brand doing so well and moving in a more sustainable direction with Law Print.
Law Print has enjoyed working with McAdams Pet Food for several years, consistently delivering high quality printed bags for their natural dog food range. Now was the time for a brand refresh with updated designs and sustainable packaging!
McAdams Dog and Cat foods use whole British free-range chickens and responsibly sourced salmon. They aim to deliver the best dog food whilst they help support ethical, cruelty-free British farming. This time around, McAdams refreshed their branding and moved from the previous non-recyclable packaging we supplied to our recyclable mono-material PE/PE bags.
To support their brand ethos, McAdams Pet Food required an improved version of the premium product packaging for their dog and cat foods and contacted Law Print to ensure the smooth delivery from concept to print of the innovative packaging to stores across the UK.