Humanisation has driven growth in the pet food and treats sector. Our latest project with Mediterranean Natural typifies the move by pet food brands to provide solutions for pet’s holistic health, offering both physical and emotional benefits.
Modern pet owners increasingly see their pets as an integral part of family life, even viewing them more like children. As a result, owners are more willing to treat their pets, happily spending more on premium products.
This has had a visible effect on the pet food industry, with more focus on complete transparency with ingredients and manufacturing process, as well as more of a focus on offering foods that benefit pet’s health and well-being.
