With plastic in the hot seat at the moment, it’s been our priority to ensure we are approaching packaging with a sustainable outlook. Introducing smaller pack sizes with re-usable features not only helps us to deliver a great looking and practical product but also improve sustainability; coinciding with M&S’ Plan A 2025.
Over the years, Law Print have worked on a number of projects for major UK retailers. Our latest brief was set by C&D Foods, to manage the packaging supply for Marks and Spencer’s pet food re-design.
Increasing numbers of retailers are focusing on developing competitive own label ranges, as the pet food market proves ever profitable.
With such a minimalist grayscale design and contrasting bright, bold colourways, we knew the new range would have a great impact in store. The new lines will be M&S’s largest dry pet food range to date and their first re-design since 2012.