Muscle Moose Pancake Mix

Muscle Moose is an established sports nutrition brand, and we jumped at the chance to work with them to provide pouches for their pancake mix. It’s an industry we’ve worked with many times before, so our expertise really shone!

The stand up pouches were a great choice for the pancake mix, as they allow ease of use to the end-user, with their many functional features and reusability options. We used spot matt varnish and metallic film to enhance the look and feel of the packaging, making it stand out on the shelf.

Our current lead time is 12 weeks, but can be sooner if needed. As we are always customer focused and Muscle Moose required their pouches a little sooner, we arranged an airfreight to ensure delivery in plenty of time for Pancake Day!

What did we do?

Materials & Manufacturing Expertise

Format Optimisation

Pre-and Post-Press Quality Management

Print & Colour Management

Supply Chain Logistics

Muscle Moose Protein Pancakes are what breakfast was invented for. These extra fluffy, easy to make pancakes are a taste sensation. The world is your oyster when it comes to toppings – fresh berries, banana, peanut butter and more (not oyster though, no one wants that for breakfast!) – a perfect way to start your day!

The pouch has tear notches, making it easy to open – perfect for when breakfast rolls around! It also has a zipper, meaning that it can be reclosed so no product goes to waste and it stays fresh longer.

Pouches provide a wide front panel design and great exposure for the product on the shelf. With ever-increasing competition for retail shelf space, the potential for a large branding surface is a win-win for brands and retailers alike.

Providing the stand up pouches for pancakes was the perfect solution for the customer and showcased the product brilliantly. 

Muscle Moose Protein Pancakes pack 26g protein per serving and are super easy to make, making them the perfect quick and easy breakfast to kick off your day or a tasty snack to enjoy whenever craving strike. Yum!

Stand up pouches are perfect for convenience-focused brands and retailers across multiple industries. Offering a compact format and lower weight ratio, stand up pouches have increasingly grown in popularity. The variety of closures mechanisms combined with practical improvements to shelf life, waste and reusability strike the perfect balance between packaging form and function.


I originally met Jon and Claire at FIBO in 2017. It was my first visit to the annual international trade show for fitness held in Cologne and it was quite an eye-opener, to say the least! Since the first meeting, we kept in touch and when the opportunity came along to supply them with pouches for their pancake mix, we jumped at the chance to show them what we could do! With Brexit, Chinese New Year and a global pandemic, timescales were tight and we ensured we had the pouches flown out in time to hit one of my personal favourite days of the year, Pancake Day!

Natalie Yuille
Senior Sales Account Manager

Good packaging protects your product, great packaging protects your brand.

Contact our team today to see how we can add value to your brand.