Nova Dog Chews Case Study

Law Print Pack has long been at the forefront of providing innovative and reliable packaging solutions to clients. This time, we worked with Nova Dog Chews to supply them with a versatile and attractive generic stand-up pouch for their Paddock Farm range, that not only protects the dog treats but also offers ease of use and enhanced shelf presence.

Generic pouches enable a business to overlabel and customise them, giving a brand the opportunity to launch a diverse portfolio, without the need for many lines of packaging to be produced and reducing origination costs. However, it doesn’t mean that you have to compromise on quality or sustainability, as these Doypack pouches are fully recyclable thanks to the mono material structure of MDOPE / LLDPE.

This project was our first successful collaboration with Nova Dog Chews, having since supplied them with own label pouches for similar treat products sold by a pet trade retailer in the UK. Given the comprehensive specifications, it was crucial for their team to find a production partner capable of delivering high-quality results within a tight timeframe. Enter Law Print!

What did we do?

Materials & Manufacturing Expertise

Format Optimisation

Pre-and Post-Press Quality Management

Print & Colour Management

Supply Chain Logistics

Paddock Farm Treats and Chews by Nova Dog Chews offer your four-legged friend a wide variety of chews and treats from across the globe. These delectable treats and chews are crafted from high-quality, ethically sourced ingredients, ensuring a farm-fresh experience for your canine companion.

Law Print specified MDOPE film for the outer layer to ensure higher barrier properties and give the pouches some rigidity. We implemented a top zipper, easy open cuts and laser scoring for consumer convenience, especially as treats are used on the go. A euro slot was also added for effective retail display. The clear front window allows customers to see the product inside, fostering trust and encouraging purchases. Employing flexographic printing technology to achieve vibrant colours and sharp details, with a spot matt varnish to enhance the tactile and visual appeal.

As part of the process, we always conduct rigorous quality checks to ensure the final product meet all specified requirements and exceed client expectations. Generic pouches can still make a significant impact on sales, demonstrating the value of well-designed packaging in the competitive pet food market.

This project exemplifies our dedication to delivering customised packaging solutions that meet the unique needs of our clients. By leveraging our expertise and partnerships, we were able to provide Nova Dog Chews with a generic packaging solution that supports their brand and product goals, reinforcing our reputation as a trusted partner in the industry.


We have known the Nova Dog Chews team for a long time, so it was exciting to finally work on a project with them. Developing a generic pouch that would work across the wide selection of pet treats they have for the Paddock Farm brand was essential. It had to give them the flexibility they needed but still allow them to provide convenience to their customers and meet their sustainability targets. Our Ready2Recycle range of mono material solutions offers a variety of options that can be tailored to the requirements of each business, always specifying what is the most suitable for the product application.

Gavin Rathbone
Sales Manager

Good packaging protects your product, great packaging protects your brand.

Contact our team today to see how we can add value to your brand.