In the last few years, the sports nutrition sector has grown outside its usual boundaries. Traditionally products developed for the body building world, it has branched out to many product categories, including supplements and nutritional shakes for athletes and health conscious consumers alike. With a wide array of flavours and dietary options, the protein powder sector has literally been revolutionised to suit new mass market needs. Following the trends, flexible packaging has also replaced rigid packaging for many brands, who can see the benefits of pouches – lightweight, convenience, resealable and overall more user friendly when on the go. Ozers came to Law Print for a solution fit for purpose and we certainly delivered!
Along with other emerging players in this booming market, ØZERS is on a real mission to change sports nutrition. As more protein brands are now choosing flexible packaging instead of rigid tubs, at Law Print we are at the top of our game to offer a wide range of solutions fit for purpose.
By moving away from rigid packaging, our new French customer wanted not only to provide its end users with convenience but also ensure that the top quality product remains fresher for longer.
Weighing out all the options, conventional pouches with metallised PET material, Aplix zipper and laser scoring was the clear winner, and the finished packs are bold, vibrant and clearly here to pack a punch!