Pets at Home have become the first UK retailer to move their cat litter to flat bottom bags. As focus shifts to packaging optimisation and increasing consumer convenience, we feel that many brands and retailers will soon follow suit.
Since first working with Pets at Home, Law Print has delivered a number of projects for the retailer, from dog food to fish food, reptile sands to aquarium gravel.
The latest challenge? To deliver great value-added packaging features and formats for the new Cat Litter range launching in stores.
From our experience in the pet sector, we were able to advise on the most suitable specifications and offer the best features to compliment pack size and format. The range consisted of 6 SKUs, split between the traditional quad seal bag formats and the new addition of flat bottom bags.