Pets At Home Invertebrate
& Jungle Earth Substrates

As the popularity of reptiles, amphibians and invertebrates continues to grow, pet owners are increasingly seeking habitat products that not only perform well but also look premium on the shelf. Packaging plays a vital role in communicating quality, helping consumers select the right substrate while protecting the product throughout its journey from manufacture to store.

To support the continued expansion of the Pets at Home reptile bedding range, Law Print partnered with Eden Products to develop two new flexible packaging solutions: Invertebrate 2L and Jungle Earth 10L. Building on the success of the existing vivarium substrate range, these new additions combine striking visual design, consumer appeal and improved sustainability in a recyclable mono-material structure.

What did we do?

Materials & Manufacturing Expertise

Format Optimisation

Pre-and Post-Press Quality Management

Print & Colour Management

Supply Chain Logistics

A Strong Partnership Built on Trust

Eden Products is a leading manufacturer and packer of premium reptile substrates, supplying some of the UK’s best-known pet retail brands, including Pets at Home. Over the years, Law Print has developed a strong working relationship with Eden Products, supporting the business with high-quality printed packaging across multiple substrate ranges.

This long-standing partnership is built on technical expertise, consistent print quality and a collaborative approach to product development. Working closely together throughout each project enables both teams to deliver packaging that meets the high expectations of both Eden Products and Pets at Home, while ensuring reliable production and supply.

Packaging Designed to Stand Out

For the launch of the new Invertebrate and Jungle Earth products, the objective was to create packaging that complemented the existing range while giving each product its own distinctive identity.

Produced using premium rotogravure printing, the bags deliver exceptional image definition, crisp typography and rich, vibrant colours. The striking green and orange colour variants create strong shelf differentiation, while the subtle reptile-inspired scale pattern incorporated into the background adds depth and visual interest without overpowering the overall design.

A clear front window allows consumers to see the natural substrate inside the pack, reinforcing product quality and helping build confidence at the point of purchase.

Sustainability Without Compromise

The bags are manufactured using a recyclable PE mono-material structure, supporting the industry’s move towards more circular packaging solutions while maintaining the performance required for substrate products.

Combining recyclability with premium aesthetics demonstrates that brands no longer need to choose between sustainability and shelf appeal. The mono-material construction delivers the durability and protection required throughout packing, transportation and retail distribution, while helping support future recycling objectives.

A Premium Consumer Experience

The packaging has been made with a matt soft-touch material, creating a tactile feel that immediately reinforces the quality of the product inside. The smooth, velvety finish enhances the consumer experience, encouraging interaction with the pack while giving the range a sophisticated appearance that aligns with the Pets at Home brand.

Together with the sharp rotogravure print, transparent viewing window and vibrant graphics, the result is packaging that feels every bit as premium as the substrates it contains.

Delivering Packaging That Performs

The Pets at Home Invertebrate 2L and Jungle Earth 10L bags demonstrate how thoughtful packaging design can elevate everyday products. By combining recyclable materials, premium print finishes and collaborative project management, Law Print and Eden Products have successfully extended an established product range with packaging that performs both commercially and environmentally.

Whether supporting new product launches or expanding existing ranges, Law Print continues to help brands develop flexible packaging solutions that protect products, strengthen shelf presence and deliver a premium consumer experience.

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As specialist pet categories continue to expand, Law Print remains committed to helping brands develop innovative packaging solutions that balance sustainability, performance and exceptional print quality. Working in partnership with customers such as Eden Products allows us to bring new products to market with packaging that is both commercially effective and environmentally responsible.

Gavin Rathbone
Sales Director

Good packaging protects your product, great packaging protects your brand.

Contact our team today to see how we can add value to your brand.

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