Pooch & Mutt

Since the brand first burst onto the pet food scene we’ve had the pleasure of working with Pooch and Mutt on their core packaging range.

From the very start of the project, it was clear how much the company valued design as a core pillar of their brand. Packaging was considered a critical part of the marketing communications, with the bags needing to compliment the quality of the food and position the brand in the premium sector.

What did we do?

Self-described as health food for dogs, even back in 2016 the brand was at the forefront of the holistic pet trend with the range including ‘calm and relaxed’ products as well as those targeted towards pet’s ‘health and digestion’.

Increasingly, health benefits and general well-being are promoted across a wide range of brands in the pet sector. Not only are these physical benefits of the food but also more emotional benefits that take inspiration from human food trends.

The team opted for quad seal bags with a folded bottom for extra stability to provide great on shelf presentation whilst protecting the product and prolonging shelf life.

As the brand continued to grow organically over the coming years, we worked on portfolio extensions into pet treats. Stand Up Pouches provided a smaller and more portable on the go format, attracting impulse purchases from consumers looking to treat their furry friends.

The euro slot feature also allows for multiple points of sale with retailers able to choose whether to hang the product or simply utilise the free-standing format on the shelf. Easy open cuts also make opening easier and the reseal feature helps to keep the treats fresh.  

You can view the full Pooch and Mutt range on their website www.poochandmutt.com