Having supplied bags to MPM Products for almost 10 years, Law Print has worked with their team on a number of projects in the UK and Europe, before supporting their growth in North America. First launching the US Applaws brand, we have now produced and shipped their new Reveal cat food bags across the pond. Coordinating production and logistics from start to finish, we have successfully delivered the new packaging when needed, where needed.
What did we do?
Reveal complete and balanced dry adult cat food is made with natural ingredients and starts with real ingredients and nutritious vegetables. The crunchy, tasty recipe is high in protein and rich in essential taurine to keep cats fit for longer.
We created small flat bottom bags for the cat food, in 2 different flavours – chicken and whitefish. The “box pouch” style has great on-shelf appeal – they can stand upright alone and are ideal for lighter weight products, and allows creativity to flow when displaying these premium looking bags.
In today’s competitive market where quality and transparency are paramount, savvy customers are keen to see the product before they buy, even more when it comes to pet food for their feline friends. The best way to showcase the cat food was by adding a clear window feature and applying a spot matt varnish, which allows the food to speak for itself by being on show.
The brand and product variant’s contrasting colours complement each other very well and are a key mark of quality for the Reveal brand. The Rotogravure printing process creates rich colours that do not bleed into each other, establishing clear lines between the graphic panels. And again, the cat image on the front of the pack is clear and sharp, another hallmark of the printing quality we provide.
We are specialists in our field and have supplied pet food packaging for almost 20 years in both the UK and overseas. Don’t look further for a trusted partner, we understand the market trends and provide innovative packaging solutions that will suit your brand.