With the range now expanding to a total of 19 SKUs, it was crucial for colours to remain consistent. At Law Print Pack, we have a strong colour management process in place that allows us to meet our customers’ expectations and deliver designs to their full potential. We know how important a design is to a brand’s image, so we have a committed team throughout the entire project from pre-artwork to overseeing production at the manufacturing site.
After 4 successful projects, Law Print Pack were tasked yet again by the packer of Sainsburys Core Dry Pet Foods to manage the packaging supply for their relaunch this month.
The new range is another fantastic example of retailer’s investing in own label product to compete with market disrupters, using bold colours and distinctive packaging design to stand out on the shelf.
Packaging optimisation was key for Sainsbury’s moving into 2018 and so the switch was made to flat bottom format for the entire core dry pet foods range.