Sweet Cheeks® is a family run business that has been launched during lockdown to help bring a smile to people’s faces with personalised premium Pick ‘n’ Mix sweets delivered straight to your door, across the UK and Europe.
Over a few meetings and phone calls, we were able to explain the different material options, additional features, print technology and packing information, taking the time needed to walk the customer through the whole process from concept to print, which made the whole experience a lot easier and proved really helpful for the start-up business.
Sweet Cheeks chose varying size stand-up pouches which provide a wide front panel design and great exposure for their new products on the shelf. And, with striking artwork like theirs, it was certainly a great choice!
Offering a compact format and lower weight ratio, stand up pouches have increasingly grown in popularity, especially in the confectionery industry. The variety of closure mechanisms combined with practical improvements to shelf life, waste and reusability strike the perfect balance between packaging form and function.