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At the beginning of the project, we had to review the whole range from scratch as they required different bag sizes to re-launch. We arranged for test filling with samples and then made trial bags for final sign-off. We also discussed new material specs as they wanted to move towards a more sustainable direction with recyclable packaging.
Whilst the artwork re-design was taken care of by their long-standing trusted designer, they completely relied on Law Print to advise on new material specs, bag resizing and best print results.
They wanted bags that were colourful and would show off their different dog food formulas. From Puppy to Senior, each has its own special colour which not only helps to distinguish it on-shelf, but makes the whole brand stand out from the crowd.
The main challenge for Law Print was to try and get the bags printed and delivered on time to meet their launch date at PATS Sandown in February 2020. Little did we know that the pandemic crisis was just around the corner and despite having the bags ready, Symply decided to postpone the launch to a more suitable time in June 2020.
We were confident that the rebrand would be worth the wait, and sure enough, it was and continues to be, very well received!
Symply is one of those customers that you love to work with – they grew with us, they have developed really strong brands and they champion innovations! Having done 6 re-launches with them, we have a great understanding of their business and they can always rely on us for expertise and level of service. A win-win partnership for another outstanding result!Carole BayneSales & Marketing Director