The U-Can bags are aimed at the general public, this is why they came up with a range of easy to follow, easy to use DIY products. They have everything you’ll ever need to fix, fill, level, repair, smooth or restore anything at home.
They needed their packaging to reflect the easy-to-use nature and money-saving idea that was marketed, so the features had to provide not only ease of use but ultimately, value for money.
When we first met with them, we discussed everything they expected their bags to be. Construction materials are often packed in standard paper sacks or polyethylene bags but neither could provide the strength, convenience and market appeal they were looking for.
The bags had to be strong, mostly to carry the weight of the materials inside. Thanks to their ready to use and clever ‘mix in the bag’ formulations, there is hardly any mess and cleaning up afterwards. The packaging, you could say, was the main point of the project – without the right packaging, the whole concept wouldn’t work.
The U-can range was a first for us, providing a large scale business with innovative packaging that would be sold in retailers like B&Q, in an industry where we had limited experience.
Having developed a pack format especially for their needs, in 2020 we collaborated again to incorporate the new “it’s a Doddle” product.
It was a similar story, they wanted to launch the product into the same pouch with handle, so that the customer could have an easier experience when undertaking home improvements. Their marketing team and designer came to us for our proven expertise and new trial bags were tested to validate the new product application.
Both ranges have been really successful in an often “hard to break” sector, where there is usually little marketing disruption. The packaging undeniably plays a key part in this success, and Law Print was there to provide its industry-leading service and advice once again.
It is always exciting when a well-established brand in a very traditional industry such as construction comes to us wanting to disrupt the market and offer innovative packaging solutions to fit their customer-friendly retail products. The brief was clear and we delivered extremely strong bags with added features for convenience.
Contact our team today to see how we can add value to your brand.
