The Cookie Jar

At Law Print no two days are the same and we can get unexpected phone calls that just make our week. That’s exactly what happened when James Herron called into our office looking to launch 3 new lines inspired by his successful bakery, The Cookie Jar, in Newcastle, Northern Ireland.

The Cookie Jar supply a full range of traditional Irish breads and pastries, and an ever-changing range of treat items. They sell their products in their own shops (there are two in Newcastle and one in Kilkeel) and they supply wholesale bread items to various local supermarkets.

Bakery is one of the latest sectors to see the advantages of using flexible packaging when marketing to younger demographics. Traditionally, bakery products are packaged in relatively cheap and cheerful paper bags that serve the purpose for everyday items such as flour and sugar. But the Cookie Jar spotted an opportunity to mix things up.

What did we do?

The convenient formats and mass millennial appeal of flexible packaging is an opportunity for brands to add real value. As the Cookie Jar’s products present a quick and easy, one-stop mix for even the most novice baker, the brand clearly focusses on convenience. This has to be reflected in the packaging format to make the product accessible to today’s time-poor consumer.

Our team were on hand to offer materials support, suggesting some small features that would make a big difference to the finished pouches. The team opted for easy open cuts, that help the end consumer cut cleanly across the pouch on opening.

Our team were on hand to offer materials support, suggesting some small features that would make a big difference to the finished pouches. The team opted for easy open cuts, that help the end consumer cut cleanly across the pouch on opening.

The pouches feature a great rustic design, with nostalgic illustrations and paper texture that communicates the heritage and authenticity of the brand. We worked with the appointed designers to advise some changes to the artwork that would improve printability, as well as suggesting a full matt varnish to give the bags a quality finish.

You can follow James and the Cookie Jar team over on Facebook here.