The convenient formats and mass millennial appeal of flexible packaging is an opportunity for brands to add real value. As the Cookie Jar’s products present a quick and easy, one-stop mix for even the most novice baker, the brand clearly focusses on convenience. This has to be reflected in the packaging format to make the product accessible to today’s time-poor consumer.
Our team were on hand to offer materials support, suggesting some small features that would make a big difference to the finished pouches. The team opted for easy open cuts, that help the end consumer cut cleanly across the pouch on opening.