It can be a real bugbear with consumers that some packaging formats make the opening more difficult than it has to be. We receive great feedback from brands that adopt these small features that make a big difference to the consumer.
At Law Print no two days are the same and we can get unexpected phone calls that just make our week. That’s exactly what happened when James Herron called into our office looking to launch 3 new lines inspired by his successful bakery, The Cookie Jar, in Newcastle, Northern Ireland.
The Cookie Jar supply a full range of traditional Irish breads and pastries, and an ever-changing range of treat items. They sell their products in their own shops (there are two in Newcastle and one in Kilkeel) and they supply wholesale bread items to various local supermarkets.
Bakery is one of the latest sectors to see the advantages of using flexible packaging when marketing to younger demographics. Traditionally, bakery products are packaged in relatively cheap and cheerful paper bags that serve the purpose for everyday items such as flour and sugar. But the Cookie Jar spotted an opportunity to mix things up.