The Honestly Good Smoothie Co.

The Honestly Good Smoothie Co. produces and packs frozen smoothie produce for delivery through the postal service, straight to your door. They lovingly wash, peel, chop and pack every box at their family home in Bedfordshire, before air freezing the packs to seal in all the good stuff.

Law Print have been working with them since September 2019. They were really pushed for time wanting the pouches to arrive before the New Year due to social media events & launches they had planned. As a result, Sam Gilmour, of our sales team, delivered the first set of pouches in person on Christmas Eve!

What did we do?

Materials & Manufacturing Expertise

Format Optimisation

Pre-and Post-Press Quality Management

Print & Colour Management

Supply Chain Logistics

We provided The Honestly Good Smoothie Co. with a food-safe, 100% recyclable PE/PE stand-up pouch. Their organic approach and philosophy extends to everything they do, from their transparent and sustainable preparation to re-using or recycling 100% of all packaging to donating 2 meals to those in need for every box they send out.

This allows the final consumer to easily see where to fill the pouch with water before pouring the ingredients into their blender.

They aim to source as much of the produce as possible from organic farmers in the UK. Unfortunately, the UK doesn’t quite have the climate for coconuts and mangos, so sometimes they have to look to carefully selected Soil Association Certified Organic Suppliers for some of the more exotic fruits, vegetables and superfoods.

We also allowed for a see-through window and used a clear Matt PE film which helped give the product a “frosty” look due to the film characteristics.

The main reason they came to us was our knowledge of the products & being UK based meaning that any questions or queries could be picked up instantly. They were previously buying directly from China but were not happy with the quality or lead time of the bags.

One of their main priorities was that they really wanted a fill line visible to make the end-users life easier when preparing the smoothies.

Due to the colours being used, it was difficult to add a fill line to the front or back panels due to the visibility. Instead, we were able to print the full design first and then reverse print the fill line on the inside of the back panel. It meant that when looking through the clear window at the front of the pouch, the fill line would be visible.

The only real dilemma we faced on this project was achieving the fill line mentioned above. Plus, delivering the bags prior to Christmas to ensure that the customer had new bags for the initial launch.

Good packaging protects your product, great packaging protects your brand.

Contact our team today to see how we can add value to your brand.

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