To make sure they stood out from the crowd, they quickly decided that instead of creating packaging that would be too similar to others in the industry, we should work together to create playful designs and combine them with sustainable packaging.
As ‘Cold Pressed’ dog food is a relatively new concept in the UK, the design needed to reflect this. The small Flat Bottom and large Quad Seal bags, with their huge amount of potential space for branding, helped to get the message across clearly but without compromising the final appearance.
The result is a bold, confident, modern design and the packaging is both strong and recyclable – with tear notches to make opening easier and a zipper to make sure it can be closed again to keep the food fresh, therefore reducing food waste.
It’s evident that, at the moment, the dog food market is heavily saturated, so being distinctive was absolutely necessary and was set as one of their top goals. The W&D team approached both Law Print & a design agency called The Brand Nursery, and asked for our help to develop their brand identity and packaging for their unique dog food.