Webbox Complete (Everyday)

We have a long-standing relationship with Pets Choice and supplied the previous Webbox packaging including their Natural Treats range, and Premium Natural. We’ve also supplied packaging for a number of their other brands.

Based in Blackburn, Webbox are ahead of the game in terms of pet food, with an impressive portfolio of dog and cat foods and treats.

At the end of 2019 we were tasked with supplying the bags with their new beautiful designs. We produced the packaging for the rebrand in our Ready2Recycle PE/PE solution. They wanted a more sustainable option going forwards.

What did we do?

Materials & Manufacturing Expertise

Format Optimisation

Pre-and Post-Press Quality Management

Print & Colour Management

Supply Chain Logistics

Julie Butcher, Head of Marketing at Pets Choice, said:

“We pride ourselves on manufacturing innovative food and treats for cats, dogs and most recently hedgehogs to enjoy and it was so important to us that our new packaging reflected exactly what we stand for as a brand.
“Fun, inventive and cheeky is the best way to describe our new branding. It’s a completely different look and feel for us but one that we’re confident encapsulates everything we believe in.”

The bags are in the 4 Corner Seal format, which gives them a great shelf presence. It also provides them with the increased branding space required to show off their rebrand.

By choosing PE/PE packaging for their Webbox Complete (Everyday) range, it now means that the bag can be recycled; once the product is finished, the consumer is able to return it to stores by simply dropping the bag off at a plastic bag recycling point, usually found at large supermarkets.

Webbox has a proven track record of bringing unique products and formats to the market and the new look is not only commanding the attention of the consumer on a crowded supermarket shelf but is also supporting and complementing their existing product range and all product development moving forward.


Being able to help Pets Choice make the switch to sustainable packaging for their new Webbox Everyday rebrand was not only a fitting move that complements the concept of their product, but further shows that we’re all moving in the right direction.

Natalie Yuille
Senior Sales Account Manager

Good packaging protects your product, great packaging protects your brand.

Contact our team today to see how we can add value to your brand.