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“As soon as we saw the initial design ideas we knew the bags would look great on the shelf. Using paper in packaging always creates a rustic, organic feel for brands, and consumers are increasingly buying into brands that demonstrate real authenticity.
“The whimsical, nature-inspired repeat pattern across the range is completely different to other brands on the market and the consistency throughout the products really cements the new brand handwriting,” said Natalie Yuille, Sales Account Manager at Law Print & Packaging.
“Having worked on many successful projects with the team at Pets Choice this has to be one of our favourites. It’s great to see brands focus on packaging whilst rebranding, as it’s often such an overlooked part of the marketing mix. We’re delighted with the finished product and feel the packaging has been a great platform to bring out the fun and unique aspects of the brand.”
Natalie YuilleSales Account Manager