Sustainability is extremely important to Yora, so it was essential for them that the new cat range was in the same recyclable mono material structure as the dog range we also produce for them. With more and more retailers installing recycling bins in their stores, it’s never been easier to recycle your empty packaging!
Yora Cat Food
What did we do?
Yora Cat food is a perfectly balanced truly hypoallergenic diet recommended for adult cats over 12 months. All the goodness of insect protein, with oats and beetroot which are rich in soluble fibre, encouraging good gut mobility, helping keep hairballs under control.
Yora is made with natural insect protein, which the group said is the “most digestible” and “sustainable” form of protein available.
This new recipe includes herbs and botanicals, such as oats and beetroot for gut mobility; seaweed for gut health and thyroid health; glucosamine and chondroitin – the perfect recipe that required the most perfect sustainable bag!
The new Cat food product is available in 375g, 1.5Kg and 3.75Kg flat bottom bags, which require less material than the more traditional quad seal format. The packaging structure utilises space more effectively, allowing for the same volume of product. With all the on-shelf advantages of printed cartons, flat bottom bags also offer a stable, free-standing structure with 5 graphic panels for increased branding.
The single polymer bags are 100% Ready to Recycle, which means that they can be dropped off at various supermarket points to be recycled, along with shopping carrier bags. The bags have proved to be very successful at not only providing the means to keep the Yora pet food fresh, but also keeping sustainability at the forefront of their consumer’s minds.
Yes, they are plastic bags but they are recyclable plastic bags, and this is what the Yora Cat Food team came to realise and explains here – it is better in the long run, and this is why!