After working with the team at Applaws for over 4 years, supplying their core dry cat food packaging range in the UK, the brand was ready to take on the US market.
Due to our experience in exporting, we were able to advise on the regulations and customs information that differ from the domestic markets.
When exporting packaging, brands must also consider the durability and strength of their bags to ensure the product reaches the end consumer in the best possible condition.
In less developed countries, a staggering 50% of food fails to even reach the end consumer. In more developed countries, complex distribution procedures and intelligent packaging design help protect produce in transit and ensure long-lasting freshness.
The US packs were in keeping with the whimsical design and pastel colours that have become synonymous with the Applaws brand. With only the addition of the US flag, to highlight the specialised ingredients sourced and made in the US.
The brand uses flat bottom bags for all their dry cat food packaging as the format utilises space more effectively, allowing for the same volume of product when compared with more traditional quad seal bags.
This flexible packaging format also allows for a range of closure mechanisms that help preserve freshness. For their complete dry cat food bags, Applaws chose a pocket zipper closure that has grown increasingly popular in the pet food market. The pocket zipper allows the end consumer open and reseal the bags with ease, as well as locking in aromas and preventing unwanted leaks and spills.
After working with the company for many years, we’re delighted to see Applaws go from strength to strength, especially in new markets overseas. We are lucky to have a great supply chain network that can transport the finished bags from factory to shop floor on time and in budget.
Contact our team today to see how we can add value to your brand.
