The ‘green packaging’ market is expected to grow at a CAGR of almost 8% by 2020. Whether it be to satisfy wider corporate responsibility, submit to increasing consumer demand or simply a matter of necessity for brand aesthetics, we have witnessed a growing trend towards sustainable packaging solutions.
Companies have already made headlines with sustainable packaging initiatives. Earlier this year the Co-op pledged to make 100% of its own brand packaging recyclable. The interim target was set at 80% recyclability by 2020. The move will see an increase in speciality packaging solutions and vacuum packs that can increase shelf life.
So what can your brand do to make positive sustainable changes to your packaging? And is the consumer demand really there?