From the home of CNP Professional, Project E2 was created specifically for the needs of endurance athletes and enthusiasts. We understood that the packaging would need to reflect the premium, professional nature of the product.
It’s always difficult managing a new product range but our packaging experts are on hand to advise from concept to print, reducing costs and increasing speed to market.
As with all new brand launches, deadlines are crucial in ensuring products hit stores on time and within budget. Project E2 was particularly time sensitive with quick turnaround, which meant production, shipping and quality checks had to be completed within a shorter time frame than usual to ensure delivery met the customer’s launch date.
From the initial concept stages, Project E2 highlighted the importance of using black throughout the main design, signifying the simplicity and functionality of the brand.
The colour is now synonymous with premium sports nutrition branding, that follows set ‘design cues’ guiding consumers to products on the shelf. Of all the projects we’ve worked on, Project E2 has been the first to request an entirely matt black finish.
We produced several ink drawdowns of the special matt black. This helped to physically see the tone across SKUs, so we could make adjustments to ensure colour consistency throughout the range. It has been great to see the finished results here, with the completely matt black finish being a first for us at Law Print. The packaging is visually striking and we believe it will make an immediate impression both in stores and online.
Contact our team today to see how we can add value to your brand.
