Over the last 10 years, Law Print have worked on a number of pet food launches for Sainsbury’s and their pet food packer. The latest brief? To deliver innovative, multisensory packaging for Sainsbury’s hypoallergenic pet food range.
The range has been developed specifically for hypoallergenic breeds, increasingly growing in popularity with pet owners in the UK.
“From the brief, we could see that packaging would play an important role in the product launch. It was great to see the team at Sainsbury’s willing to invest in new packaging innovations to bring a real point of difference to the range. – Carole Bayne Sales and Marketing Director