“With the personal care industry, we have seen a shift from rigid to flexible packaging in recent years with some well-known brands attempting to introduce pouches to the UK market, some more successfully than others. Other markets like France and Germany have always championed flexible packaging to refill bottles, such as detergents, fabric softeners, shower gels or even bleach. Britain is still a bit behind and often flexible packaging has been used for niche products launched by new brands. However, this is now clearly changing and Beauty Kitchen is one example of moving forward by introducing an on-trend salt product in a more on-trend packaging format”.
Sales & Marketing Director