“With the personal care industry, we have seen a shift from rigid to flexible packaging in recent years with some well-known brands attempting to introduce pouches to the UK market, some more successfully than others. Other markets like France and Germany have always championed flexible packaging to refill bottles, such as detergents, fabric softeners, shower gels or even bleach. Britain is still a bit behind and often flexible packaging has been used for niche products launched by new brands. However, this is now clearly changing and Beauty Kitchen is one example of moving forward by introducing an on-trend salt product in a more on-trend packaging format”.
Law Print has more recently expanded its personal care portfolio, by often helping small businesses like Beauty Kitchen Himalayan Salt wanting flexible packaging solutions to offer more practical options than standard bottles or tubes to support their online distribution model.
Amongst them were Beauty Kitchen, a growing cosmetics company that decided that convenient stand-up pouches were the perfect format for their on-trend Pink Himalayan Salt bath product.
Beauty Kitchen Pink Himalayan Salt has a rebalancing and revitalising effect on the skin. Pure minerals for skin health, pink Himalayan salt is an instant full body detox. Primarily selling through eCommerce channels, our laminated pouches gave them the high barrier properties they were looking for and the assurance that their carefully sourced product would arrive with customers beautifully wrapped and ready to use!