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Brambles Packaging

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Law Print was tasked by David Tracey, Sales Manager at Brambles Pet and Wildlife to create premium authentic looking paper bags for an exciting new product range.

Brambles Pet and Wildlife Limited are a family business and have launched a brand-new wildlife range under the ‘Brambles’ brand name, exclusive to the pet & garden trade. Brambles Pet and Wildlife are passionate about wildlife and their considerable experience enables them to produce a range of quality foods that keep wild animals in tip top condition in today’s challenging times.

All Brambles foods are made in Great Britain, have no artificial flavours, colours or added sugar and put the nutritional requirements of wild animals first.

What did we do?

Materials & Manufacturing Expertise

Format Optimisation

Pre-and Post-Press Quality Management

Print & Colour Management

Supply Chain Logistics

The Challenge

To deliver retail ready packaging within 6 weeks from the brief. This only allowed 2 weeks for design work and 4 weeks for production, delivering the packaging just in time for the scheduled product launch early August.

“When David Tracey contacted us with his new venture, we were really pleased that he had chosen Law Print Pack as his trusted printing partner. He had a very clear idea of how he wanted his products to look and when the launch needed to be. Hedgehog food, in particular, is very seasonal which meant a very short window to promote and sell the products.” Comments Carole Bayne Sales and Marketing Director at Law Print Pack.

The project was particularly time sensitive as our hedgehog friends enjoy a long hibernation, leaving a narrow sales window for the feeds. After working with David for over 6 years in the pet food trade, he was confident we could deliver the brief on time and on budget.

The Solution

We developed a range of SOS paper bags for Brambles Hedgehog and Brambles Duck and Swan food. As the UK agent of Europe’s leading paper bag manufacturer, Fiorini International, we were able to supply up to 12kg size paper bags to hold the larger quantities of feed.

After receiving the artwork files, we adjusted some of the colours at the proofing stage and hit a technical issue with lamination of the larger bags that threatened the time-frame. However, the factory prioritised the production, ensuring the bags were printed and ready for delivery at an extremely busy time of year prior to their summer closure.

“We were given a real challenge in terms of time-scale – 6 weeks from design brief to delivery of bags! We took it on and it paid off – the bags look amazing and the Brambles products have already been well received in a niche and very selective market.”

The team at Law Print Pack have given an outstanding level of service and expertise in assisting us with our packaging requirements. We gave them a very tough brief re time-scales and are delighted that they achieved this. They have been a pleasure to work with and the finished results are fabulous!
David TraceyBrambles Pet & Wildlife

Good packaging protects your product. Great packaging protects your brand

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