“It’s so exciting when we get approached by start-up companies looking to launch a new product. When I first started speaking with James, it was clear that he wanted the packaging for the new brand to be as sustainable as possible. After seeing samples of our recyclable PE-PE mono material structure, it was clear this would be the perfect solution! One of the challenges for start-up brands is MOQ’s, so when we discussed volumes with James, we quickly came up with the solution of printing a generic design for them, which could then be used for all the different flavours of their dog and cat products with labels to differentiate them. This enabled them to get the most out of the packaging without compromising on the look or recyclability of the packaging. The finished result looks fantastic and I just love the Claude & Clarence illustrations!”
Established in 2021, Claude & Clarence burst onto the scene with a clear focus; to make dog and cat food as sustainably as possible. As a leading expert in sustainable packaging, Law Print was the perfect match to launch the new range in our Ready2Recycle solutions.
Being a new brand, Claude & Clarence opted to pack their dog and cat food in non-specific printed bags which they would then label with each flavour variant, giving them more flexibility in terms of MOQ’s but still allowing them to use a 100% recyclable material structure.
Starting out as a new business in a very competitive industry doesn’t mean that you have to compromise on your sustainability goals. Partially printed bags in a single polymer structure with high-quality labels can be just as effective and create an impactful image for success.