When we first met with Kennelpak in late 2016, they had a very clear idea of what they wanted – something new and innovative – to which we had the perfect solution!
The reseal closure Velcro™ has proven increasingly popular for pouches and bags. Easy to align and with a distinctive audible click, the system is ideal for convenience driven consumers so they can hear when the bag is closed, ensuring a tight seal. Although an on-trend choice across other markets, Collards is the first UK dog food to adopt the Velcro™ closure mechanism.
Collards packaging also includes a metallised polyester (PET MET) lamination, keeping food fresher for longer and adding aesthetic value by highlighting key areas on the artwork. To help achieve this, the bags were printed rotogravure, which produces highly accurate registration allowing the metallic silver effect from the PET MET to stand out.
For the perfect finishing touch, we added matt varnish to enhance the silhouette design and create maximum contrast. Visually the packaging looks striking and both Kennelpak and Law Print are very excited to bring this new pet food range to the market!
To view the full range of bags, visit the Collards website.