In Orlando, Florida, the Global Pet Expo 2024 brought together various pet care brands from March 20 to 22. We explored the bustling show floor alongside thousands of retailers and buyers, looking to discover the latest trends and innovations in the industry.
Amidst the 34,000 sq. ft of floor space, our team made a beeline for the product showcase zone to discover some of the very latest trends taking the industry by storm.
Throughout our visit, it became evident that the pet industry is undergoing a significant transformation to meet the evolving needs of pets and their owners. One prevailing trend stood out among the rest: humanisation. This trend encompasses various aspects, from the visual appeal of pet food resembling human meals to the incorporation of sustainable packaging and high-quality ingredients. Ultimately, the goal is to strengthen the bond between pet owners and their beloved companions.
We observed several key trends driving innovation in the industry:
- Hyper-humanisation: The line between pet food and human food is becoming increasingly blurred, with brands prioritising indulgence and healthfulness. For example, Fromm Family Foods introduced Diner, a line of diner-themed wet dog foods featuring humanised ingredient combinations. Similarly, Swell showcased gelato treats and gourmet food toppers for dogs, emphasising wholesome ingredients and handmade quality.
- Format frenzy: Brands are exploring novel formats and processes to offer consumers a wider range of options. Primal Pet Foods introduced Kibble in the Raw, a unique blend of raw protein and steam-cooked sorghum, while ZIWI debuted Steam & Dried, an ultra-premium offering for dogs and cats. Nulo unveiled its Cold-Pressed line, leveraging cold processing technology to preserve nutrient integrity.
- Doubling down on dental health: Oral health is increasingly recognised as integral to overall pet wellness. Brands like Stella & Chewy’s and Nestlé Purina PetCare have introduced dental products targeting plaque buildup and breath freshness. Furthermore, innovative ingredients such as insect protein are being incorporated into dental treats, as seen with Jiminy’s Dental Chews made from black soldier fly larvae.
- Freeze-Dried and Air Dried Products
In recent years, the pet food industry in the United States has witnessed a significant surge in the popularity of freeze-dried and air-dried products. These innovative feeding options have captured the attention of pet owners seeking convenient, nutritious, and minimally processed alternatives for their furry companions.
- Sustainable Products and Packaging
The demand for sustainable products has seen a notable upward trajectory in the pet care industry. Pet owners are increasingly seeking eco-friendly alternatives prioritising the well-being of their furry companions and the planet. - Pet Sustainability Coalition
The Pet Sustainability Coalition (PSC) was founded in 2013 as the only independent, not-for-profit organization advancing sustainability in the global pet industry. With nearly 200 members representing producers, suppliers, manufacturers, brands, distributors, and retailers, PSC serves as the epicentre of collaborative solutions to address social responsibility and environmental impacts. At future Global Pet Expositions, the PSC will create a hub for pet businesses and pet owners to create sustainable and useful products for years to come.
As we reflected on these trends, it became evident that the pet industry is poised for continued growth and innovation. The Global Pet Expo 2024 provided valuable insights into the future direction of pet care, highlighting the importance of meeting the evolving needs of both pets and their devoted owners. We look forward to witnessing further advancements in the industry at the next expo in 2025.
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