Go Nutrition was undertaking a rebrand across all product categories. When we met with the team the brief was clear: supply premium looking packaging with mass market appeal.
After previously working with the Go Nutrition brand to produce their flat bottom bags, Law Print was happy to assist with the transition to flexible stand-up pouches.
Working closely with the design team we were able to provide ink draw downs on the exact materials used in manufacture. This was a huge help to the designers as they could see exactly how their Pantone’s and colours worked on the material.
In print, it is often difficult to determine from colour matching Pantone references so the benefit of drawdowns can be a huge factor in creating colour consistency across different packaging types.
We also worked with the design team to highlight areas where matt varnish and metallic films could be applied to enhance the look and feel of the packaging.
Our team was also able to arrange test fill samples so the customer could ensure the products would fit inside the new packaging format. The shift from flat bottom bags to stand up pouches made sense for Go Nutrition as the product was to be sold purely online, and changing the format would reduce packaging costs.
The customer required a quick turnaround from design board to market to align packaging with the brand relaunch online.
It was fantastic to work with Go Nutrition again on this rebranding project, they came to Law Print with a great concept and we were able to deliver what they wanted on time and on a budget. The fine details we considered such as matt varnish and the metallic film has been cleverly used to create a modern, clean look with a premium brand finish.
