The journey began in September 2019 when they first came to us with their new colour mood-board and looking for a new packaging solution that would be both strong and recyclable. Following our guidance, MORE chose two formats of bags from our Ready2Recycle range – our PE/PE mono material quad seal bags and flat bottom bags.
Meeting with them and outlining what their goals were for this rebrand meant they were able to decide on the two different types that would be the perfect fit for their products.
The Cat and Dog food products span from as little as 400g up to a much heavier 12Kg, so the packaging has to be flexible and sturdy enough. Smaller formats have to stand upright on the shelf as well. The new bags also have to protect the product in transit and must keep the food as fresh as possible for as long as possible.
Being partial to bold and striking branding, their design team was really keen on having maximum space to show off the artwork. With 36 SKU’s to work with, we had our work cut out. Our combined skills and experience helped to get the job done, and the client was incredibly happy with the result, as were we!
Click here for more information on our pet food packaging.